8th Asia Pacific Conference on Exercise and Sports Science 2017

Symposium Speaker 

Name: Geraldine Go-Bernardo
Position: Lecturer 6
Address: Department of Management and Organization, College of Business. De La Salle University, 2401 Taft Ave. Manila PHILIPPINES 1004
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. Twitter/IG: sportphil_mgmt

Geraldine “Dina” Go-Bernardo is a graduate of B.S. Physical Therapy from the University of the Philippines and holds a Master’s Degree in Business Management at the Asian Institute of Management (A.I.M).  After graduation, Dina and husband Prof. Jay Bernardo formed a group of companies involved in manufacturing, logistics and services. Her foray into sports began when she became a National Athlete and Team Captain of the Philippine Women’s Dragon Boat Team. Dina became the Chairperson of the Philippine Olympic Committee Athletes Commission and was also appointed as the first female Executive Director of the Philippine Sports Commission (PSC).  After leaving public service, Dina was invited as Executive Board Member of the Asian Association of Sport Management (AASM) and the Asian Council of Exercise and Sports Science (ACESS) and thus founded the local chapter, the Sport Management Council of the Philippines  - SportPhil (www.sportphil.com). She currently teaches sport management at the De La Salle University, College of Business.

A recipient of various trainings from the Philippine Chamber of Commerce,

International Labor Organization and the International Olympic Committee (IOC), Dina became the first Filipina, in 2012, to be accepted into the inaugural class of the Global Sports Mentoring Program for emerging women sports leaders -- under the auspices of the U.S. Department of State and espnW (https://youtu.be/5dM2uBY5PrE). Since then she has created programs such as SWEEP - Sport for Women’s Empowerment and Employment Program, and RePLAY, ReLIVE and ReCreate - building Community Resilience Through Sports for Post-Disaster and Post-Conflict areas.

She completed her certification as a Mediator with the National Center for Mediation and was appointed Senior Vice President for Sport Mediation. Among her latest ventures are the creation of P.A.C.E. or Philippine Athletes and Coaches Empowerment – a website (www.pace.com.ph) combined with a digital magazine (www.freyo.com) that will promote, support and recognize sport “communities” online. Her organization, SportPhil has also partnered with the University of the Philippines College of Human Kinetics to organize the 1st International Sport Pedagogy Conference with the theme PE PLUS: Retooling Physical Education and School Sports for Inclusion, Development and Competition (www.peplus.ph).

The Philippine Taekwondo Association Experience: Developing a model of sport governance and sustainability for National Sports Associations

Bernardo, Geraldine G.

De La Salle University

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Purpose: The study is an evaluative research on workable and sustainable management practices of the Philippine Taekwondo Association (PTA) by way identifying its policies, management processes and systems; to present a conceptual framework for responsible governance and holistic sustainability of the National Sports Associations (NSAs) within the context of the Philippines’ sports system.

Method: The data will be collected through in-depth interviews with organizational members and former members of the PTA, as well as from online resources. There will also be a review of influential literature on leadership, governance and management in sports organizations, non-profit organizations and business enterprises.

Significance: Most developing countries rely on government funding to sustain their sports programs. Elite sports development in the country is dependent on the symbiotic coordination  between the Philippine Sports Commission (PSC) and the Philippine Olympic Committee (POC); with the PSC serving as the funding agency of the government and the POC as the mother organization of the NSAs and having the sole authority to recommend athletes for competitions organized by the International Olympic Committee (IOC). Sports funding has remained virtually constant over the years despite the fact that the number of NSAs and athletes have tripled from 18 NSAs in the 1990’s to the current 40. Typically, majority of the NSAs are unused to professional management and accountability and remain heavily reliant on the PSC for funding support. Korean national CEO Grandmaster Sung Chon Hong, who heads the PTA, has been instrumental in making taekwondo the number one martial arts in the country. With his strong emphasis on professional development, value co-creation and multi-sectoral governance, the PTA today boasts of more than 1 million registered practitioners nationwide, various revenue streams and consistent podium success. From the PTA experience, this study describes the themes and critical success factors in the evolution towards self-sufficiency of an NSA and reviews influential literature on leadership and management in sports and non sports organizations.

 

Key Words

sport governance; sustainabillity; autonomous; National Sports Association; taekwondo


 

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