8th Asia Pacific Conference on Exercise and Sports Science 2017
Name: Etsuko Ogasawara
Address: 2-1-1 Hongo, Bunkyou, Tokyo 113-8421 Japan, Japanese Center for Research on Women in Sport (JCRWS)
Graduate School of Health and Sports Science, Juntendo University
Dr. Etsuko Ogasawara is the founder and Executive Director of the Japanese Association for Women in Sport (JWS). She holds a Ph.D. in Sport Management from the Ohio State University. Currently, she is a professor of sport management at Juntendo University in Japan. In addition, she is one of founders and an executive board member and chair of the committee of international affairs for Japanese Association for Sport Management (JASM).
Before beginning her doctoral studies, she was an assistant professor at the National Institute of Fitness and Sport in Kanoya, Japan, and a head coach of the swim team. At the 1986 Seoul Asian Games and the 1988 Seoul Olympic Games, she joined the Japanese national swimming team as a coaching staff.
Dr. Ogasawara was the Chair of the Steering Committee for the 2001 First Asian Conference on Women and Sport and has subsequently been elected Chair of the Asian Working Group on Women and Sport (AWG), and completed her work as a chair of AWG in 2007. She had been a member of the International Working Group on Women and Sport (IWG) from 2000 to 2010, and was the Co-Chair for the period 2002-2006 in order to organize the successful 2006 World Conference on Women and Sport in Kumamoto, Japan.
Dr. Ogasawara was appointed as the first executive director of the Japanese Center for Research on Women in Sport (JCRWS) that was established at the Juntendo University on September 1st, 2014.
Innovative Thinking to Promote Women in Sport
THIS GIRL CAN campaign of Sport England successfully balanced rigorous research and bold creative interpretation to create an exciting campaign that genuinely resonates with the target audience. This campaign has also immediately influenced to the other countries such as Australia. Why this campaign was successful and stimulated the girls and women? It was innovative thinking. The presentation will introduce how they proceeded, and how we can apply the success story to Asian targets who are not in the same characteristic as western counterparts.