8th Asia Pacific Conference on Exercise and Sports Science 2017
Name: David K. Stotlar, Ed.D.
Position: Professor Emeritus, Sport Management
Address: School of Sport & Exercise Science, University of Northern Colorado
Dr. David K. Stotlar has a Doctor of Education degree from the University of Utah and served as the Director of the School of Sport & Exercise Science at the University of Northern Colorado 1992-1996 & 2007-2014; retiring in 2015. As a Full Professor he taught on the faculty in the areas of sport management and sport marketing. He has had more than 90 articles published in professional journals and has written more than 50 textbooks and book chapters in sport marketing and management. During his career Dr. Stotlar has given over 300 presentations and workshops at national and international professional conferences. On several occasions, he has served as a consultant in sport management to various sport professionals; and in the area of sport marketing and sponsorship, to multinational corporations and international sport managers. David was selected by the USOC as a delegate to the International Olympic Academy in Greece and the World University Games Forum in Italy and served as a venue media center supervisor for the 2002 Olympic Winter Games.
He has conducted international seminars in sport management and marketing for the United States Olympic Committee and NGBs, Qatar Olympic Committee, Bahrain Olympic Committee, China Sport Industry Association, Hong Kong Olympic Committee, the National Sports Council of Malaysia, Mauritius National Sports Council, the National Sports Council of Zimbabwe, the Singapore Sports Council, the Chinese Taipei University Sport Federation, the Bahrain Sport Institute, the government of Saudi Arabia. Dr. Stotlar’s contribution to the profession includes an appointment as Coordinator of the Sport Management Program Review Council (NASPE/NASSM). He previously served as Chair of the Council on Facilities and Equipment of the American Alliance for Health, Physical Education, Recreation and Dance and as a Board Member and later as President of the North American Society for Sport Management. Dr. Stotlar was a member of the initial group of professionals inducted as both NASSM and SMA Research Fellows. He is also a founding member of the Sport Marketing Association and namesake for the SMA Stotlar Award for mentoring students in the discipline. He also received the Southern Sport Marketing Association’s lifetime achievement award in 2013.
Management Implications for Healthy Living
The industry surrounding healthy living encompasses many facets. Many of the health and fitness organizations are government-based and exist in the not-for-profit sector. Others exist as commercial enterprises in the for-profit sector. This presentation will discuss the implications of managing organizations in these sectors. One of the challenges of management is unifying employees into a smooth-running, productive team, despite differences in personality, experience and age. So what are the skills to facilitate this challenge? Managers must utilize technical skills, human skills and conceptual skills. Success also depends heavily on selecting the right people and correctly designing their job descriptions and duties within the organization. Lastly, the manager must faithfully supervise employees and direct their actions toward the goals of the organization.
Health and fitness organizations typically function in two areas. Not-for-profit and For-Profit. However the lines separating these two sectors are beginning to become less clear. Some management styles also differ between mass or group fitness activities and one-to-one interactions. Ultimately, management must prepare and execute it’s “Promise” to consumers, delivering services that meet the needs and expectations of customers in all industry segments.